Enabling B2B Buying With Charles Bernard

Enabling B2B Buying with Charles Bernard is a podcast for sales leaders and professionals who want to shift from selling to enabling buying. Hosted by Charles Bernard, founder of Criteria for Success and author of Enabling Buying in a World of Selling, th

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Recent Episodes

Joe Leo on Blending Creativity, Service, and AI to Enable Buying

Posted October 7, 2025 • 00:23:36

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Human First, Seller Second: Heidi Anderson on Sustainable Sales that Build Trust

Posted October 1, 2025 • 00:29:27

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Paul Kirch on Why Empathy Outperforms Pitching in Today’s Market

Posted September 23, 2025 • 00:26:45

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Carol Eversen on Resilient Leadership and Showing up with Authenticity

Posted September 15, 2025 • 00:32:11

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Mark Laufer on the Buyer’s Experience: Relevance Over Hard Sell

Posted September 9, 2025 • 00:42:01

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